Target Audience
The primary digital users interacting with AI-generated media are Generation Z and Millennials. These groups are highly active on social media, where most AI-driven content circulates, and they represent the largest demographic of generative AI users.
Research revealed varying levels of awareness and engagement. Some participants reported frequent interactions with AI, while others encountered it only occasionally. Although many felt confident identifying AI-generated media by its “uncanny” qualities, one participant admitted to not knowing what deepfakes were—suggesting unintentional exposure. For most, AI content appeared in lighthearted or humorous contexts, underscoring both the casual nature of everyday encounters and the limited recognition of its more harmful applications, such as deepfakes.