The Pink OpaqueF2024

The Pink Opaque is a collaboration between Meta and A24, based on Jane Schoenbrun’s 2024 psychological horror-drama I Saw the TV Glow, featuring a VR game and limited-edition Meta Quest 3
Branding & Identity
Book Layout
Campaign Design
Experiential Design Pro

The key deliverables of the project include a limited edition Meta Quest 3 inspired by 90’s gaming hardware, such as the Gamecube and Playstation, and a VR game where users can explore the film’s fictional show, The Pink Opaque.

Set in the 1990s, The Pink Opauqe follows teen Owen as a mysterious late-night TV show blurs reality and identity, a theme extended in the VR adaptation through an immersive exploration of perception and self.

The collaboration includes a promotional pop-up. The installation was designed as two contrasting areas that mirror the psychological tension of I Saw the TV Glow. One side immerses visitors in darkness and nostalgia as they enter the VR experience, while the other is stark and overexposed, forcing passive observation. Live gameplay broadcasts and dividing glass walls heighten the sense of detachment, blurring the boundary between observer and participant, illusion and reality. The model was built in SketchUp and then rendered in Blender.

A proposal book for the collaboration covering the reasoning for chosen brands, marketing assets, collateral, and more.