A faux collaboration between Meta and A24. The Pink Opaque is a VR game based on A24’s film I Saw the TV Glow. The brand collaboration brings to life the surreal elements of the movie, and highlights Quest’s immersive Metaverse.
The Pink Opaque
F2024
A key part of the collaboration is an exclusive pop-up. The pop-up allows visitors to test the product and brings to life the juxtaposing themes of reality and immersion from the film.
A branding booklet encomposes the collaboration, including the product, collateral, and pop-up experience.